What Digital Marketing & Ecommerce contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
As a Ecommerce Operations Consultant, you will play a critical role in gathering and analyzing data across Cardinal Health platforms. This role will assist in our web tracking efforts, which will enable website personalization strategies that improve the customer experience, enhance customer loyalty, and increase Cardinal Health's share of wallet.
Translate complex business and personalization requirements and analytic needs into tagging requirements.
Ensure proper testing and monitoring in place to validate tagging requirements.
Consult with internal team and business leaders to define digital analytics reporting scope/requirements
Successfully manage numerous open, active requests simultaneously
Develop standard and ad-hoc reporting on performance of our digital marketing, web and mobile properties
Develop, maintain and automate comprehensive weekly, monthly, quarterly and annual reporting of business and site performance and build the right dashboards to track and socialize performance, utilizing web analytic tools
Consult with internal teams on how to best leverage analytics to make informed business decisions
Work with managers and team members to resolve data and reporting issues
Bachelor's Degree preferred
3+ years of experience in Digital Analytics
Hands-on experience with web & mobile analytics metrics and tools (e.g., Adobe Analytics)
Knowledge writing tagging documentation for eCommerce websites
Knowledge with E-commerce testing and optimization strategies and tools
Must have strong analytical skills, including the ability to synthesize site and database data to understand trends and discover opportunities
Technologically savvy and up to date on industry trends/practices, providing insight and recommendations
Collaborative and able to work closely and effectively with a variety of functions and businesses
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges – now, and in the future.As a global, growing company, we’re able to offer rewarding careers that let you make a positive impact on our customers and communities.